A media professional and consultant on communication, Amitabh combines his subject knowledge with his communications and media profession that spans over 16 years.  He wears many hats, as an editor, writer, teacher, trainer and consultant.

Amitabh has headed special projects division at the New Indian Express, one of India's leading national daily, for three years. He has been involved in several social communication projects, in the area of promoting non-motorised transport for short distances.

He has been involved in several awarding winning projects with the Los Angeles Times, and was a part of a team on three continents that produced a sweeping series on how thousands of children in developing nations die each day of easily curable diseases such as measles. The three-part series “Theirs Are the Silent Deaths” won the Robert F. Kennedy Award for excellence in journalism in 1996.

Amitabh led a study to understand the landscape of higher education in India. The significant aspect of this published study was that it bought out information about professional education was innovating itself in India, particularly south India. Amitabh has also had the opportunity to research a comparative analysis of India and China, the two most populous countries in the world. The theme of the project was to showcase the two Asian giants on how they have fared vis-à-vis the other.

He is an adjunct faculty at CARIMAC and teaches nuances of writing for media and social communication.